O'Donnells win 5 awards including DOUBLE GOLD

GOLD, Silver, Bronze at Irish Quality Food Awards 2021

We are beyond thrilled to accept the Gold award in The Crisps category at Blas na hEireann, Irish Food Awards. This is the second year in a row that Ireland’s favourite hand cooked crisps, O’Donnells Mature Cheese & Red Onion Flavour, has won The Gold award in the crisps category. These awards are blind tasted by a panel of food experts. Kate O’Donnell accepted the award from Con Traas of The Apple Farm in Co Tipperary and chairman of The Tipperary Food Producers Network. Wonderful to celebrate Irish food and local food producers so congratulations to all the well deserved winners.

Big news! The O’Donnells Crisps team have been working very hard to reduce the environmental impact of packaging waste and we are making significant reductions on the amount of film used across all of our range, including our new O’Donnells Furrows. We are proud to say that this year we have reduced the film on our core range (50g and 125g) by 18% and our 6 pack multipacks by 30% #lesspackaging #environmental #waste #sustainability

We are beyond thrilled to say that three of our flavours have just won a Great Taste Award ⭐️ The Great Taste Awards are the world’s largest and most prestigious food and drinks awards so this is a great honour. Judges’ comments: 🥔 “A golden Crisp” 🥔 “Very flavoursome and impressive to get this depth of flavour on a crisp” 🥔 “Well executed crisps” 🥔 “crunchy, evenly cooked crisps, with a great colour and good thickness” 🥔”Judges really like the textures and balanced flavour on these moreish crisps” 🥔”the flavour has the fruitiness of chilli as well as the heat which is not too overpowering, overall balance of flavours” Thank you so much to The Guild of Fine Food and The Great Taste Awards The 3 flavours to win a Great Taste Award 2021 are: 🥔 Mature Cheese & Red Onion 🥔 Irish Cider Vinegar & Sea Salt 🥔 Sweet Chilli

Ireland’s Number 1 hand cooked crisp brand launches Furrows Crinkle Cut Crisps! After ten years at the top, O’Donnells, Ireland’s favourite hand cooked crisp brand brings a new range of premium crinkle cut crisps to market! Borne of a centuries old farming legacy, in the heart of Tipperary’s Golden Vale, O’Donnells Furrows deliver crisp perfection in taste and flavour, unlike any other. The deep grooves of the furrows ploughed on the family farm were the inspiration for this new product. The extra deep ridges capture even more of the unbeatable taste and flavour that O’Donnells fans know and love. After perfecting the classic pairings of Mature Cheese & Red Onion and Irish Cider Vinegar and Sea Salt, siblings Ed and Kate O’Donnell sought to pack even more flavour punch into each and every bite, “When looking to create a brand new crisp we went back to our roots, taking it all the way back to our family farm in Tipperary where the magic begins. Ploughing provided the perfect inspiration for our new crinkle cut crisps, O’Donnells Furrows. Each groove in the crisp captures the maximum amount of O’Donnells flavour.” O’Donnells Furrows available in two delicious options, Mature Cheese & Red Onion and Irish Cider Vinegar and Sea Salt. Available in 50g single serve and 125g share bags, they are the perfect snack to savour by yourself or to enjoy with friends. O’Donnells are working to reduce the environmental impact of packaging waste and have made a significant reduction on the film used for O’Donnells bags. O’Donnells are committed to reducing their impact on the planet. O’Donnells crisps are gluten free and use no artificial colours or flavours and no MSG/GM ingredients.

This Summer, O’Donnells Crisps are championing Staycationing in Ireland, giving away 10 x €1,000 Staycation vouchers. The competition ‘It’s a Long Long Way to Tipperary’ will be activated in-store th roughout the trade, with eye-catching point of sale displays and also on the O’Donnells website and social media channels. To enter, simply Free Text TRIP & your Name to 50100 to be in with a chance to win. The competition runs throughout May, June & July. 10 winners will be selected on August 3rd 2021. Best of luck to all.

O’Donnells have created a new limited edition Black Pudding flavour, inspired by this Irish foodie staple. The distinctive subtly spicy taste of black pudding has been enjoyed by generations of Irish people, becoming even more popular in recent years. The wonderful Black Pudding flavour can be enjoyed with every delicious bite in this unique limited edition launch, available for a short time only. Brother and sister duo behind the brand, Ed and Kate O’Donnell are thrilled to bring this perfect pairing to the crisp fans of Ireland, saying “We couldn’t think of a more authentically Irish taste than black pudding and worked long and hard ensuring we captured the true taste of this delicacy in our premium crisps. We’re all about using quality local Irish potatoes to create something special and hope you love O’Donnells Black Pudding as much as we do.” O’Donnells Black Pudding is available for a strictly limited time so crisp connoisseurs take note! The flavour is exclusively available in 125g share bags, making it the perfect snack to share. O’Donnells crisps are batch fried and hand-cooked, gluten free and use no artificial colours or MSG/MG ingredients.

O'Donnells Crisps are the official snack partner of The Gossies 2021. We were thrilled to team up with goss.ie for their virtual awards hosted by TV presenter Lucy Kennedy. Many of Ireland's brightest stars dressed up in their finest Hollywood glamour for the event which took place virtually on 6th March and was broadcasted on YouTube on 7th March 2021. A host of celebrity guests, influencers and social media stars attended and 19 awards were presented to the winners of each category. O'Donnells Crisps also sponsored "Best Social Media Star" category which was won by the fantastically entertaining Tadhg Fleming. Congratulations to Tadhg and his family who provide so much fun and entertainment on social media which is a welcome distraction for so many of their followers.

O’Donnells Hand Cooked Crisps are the leading hand cooked crisp brand in Ireland*. Over the last ten years, Ireland has fallen in love with the taste of O’Donnells crisps which were founded in 2010, by Ed O’Donnell. Since the 1700’s, Ed’s family have farmed at Seskin Farm, Co.Tipperary. His passion for food and his desire to create an authentic premium crisp working with local Irish food suppliers led to the development of O’Donnells premium hand cooked crisps. Today, the O’Donnells range consists of six delicious flavours, all of which are gluten free and each flavour has won many awards throughout the years for their great taste profile. To mark this historic 10-year milestone for the brand, O’Donnells are launching two new Limited Edition Party Packs which feature messages from the founders, Ed and Kate to thank consumers for their support over the last 10 years. O’Donnells Party Packs are available in a bigger fill Sharing Pack format 170g, allowing you to enjoy more of O’Donnells bestselling flavours; Irish Cider Vinegar and Sea Salt and Mature Cheese and Red Onion. O’Donnells Mature Cheese & Red Onion recently won Gold in the crisp category at Blás na hÉireann Awards, Great Taste Award 2020 and a FreeFrom Food Award Ireland 2020. O’Donnells Party Packs will be available only for a limited period in selected retailers nationwide so pick up a pack in store while stocks last. *Source: Nielsen MAT Value Sales October 2020, Crisps & Snacks

First, we won 4 Great Taste awards, Then, Gold at The Irish Food Awards, Now, we have won 4 awards in the crisp category at The Free From Food awards too including GOLD!!! The Free From Food Awards is for foods which are labelled free from an allergen or ingredient. O’Donnells Crisps are gluten free. In the Crisp category, O’Donnells won: Gold (Irish Sea Salt), Bronze (Ballymaloe & Cheddar cheese flavour), Bronze also for Mature Cheese & Red Onion, Merit for Sweet Chilli flavour. Sadly we had no awards ceremony this year so these photos were taken last year. #BestCrispsEver #10years

Kate O'Donnell accepts The GOLD Irish Food Award for O'Donnells Crisps from Mick Ryan, Bank of Ireland Wow, we struck GOLD. Ed O'Donnell launched his crisp brand in 2010 with two great flavours, Mature Irish Cheese & Red Onion and Irish Cider Vinegar & Sea Salt which have both been success stories, winning many awards each. So, to win GOLD this year at the Irish Food Awards on our 10 anniversary with our signature, No.1 product is fantastic. All food categories are blind tasted by food experts so this really is a super seal of approval for a great crisp flavour. We are so very humbled and proud.

The O'Donnell family are incredibly proud and honoured to win 4 GREAT TASTE AWARDS!!!! Obviously we love our crisps but The Great Taste Awards are The world's largest awards, blind tasted by experts so what a major seal of approval that means to us! Below are some of the judges comments on our 4 flavours which each won a 1-star Great Taste Award: O'Donnells Hickory smoked crisps: "Superb texture, Terrific crunch. This flavour is big, bold, spicy and moreish, this is a crisp that you keep going back to for more" "A good proportion of large sized crisps with an even golden bake and smokey sweet aroma. There is plenty of sweetness and salt and a fun little kick of chilli." O'Donnells Irish Sea Salt crisps: "Very attractively bubbled crisps. It's always good to see the whole crosscut potato with the skins. These are good, simply flavoured crisps that have been handled very well. The level of salt is just right." O'Donnells Mature cheese & Red onion crisps: "Beautiful golden crunchy crisps. The crackle of these crisps is on a high decibel level.These are not going to be popular in quiet moments in the cinema. The delivery of the two main flavours is direct and honest. The cheese hit is bold and the sweet onion flavour complements and balances well. A crisp that truly fits the description." "Fabulous looking well-fried thin crisps with a great crunch. The flavour of the potato stands up well to the well judged cheese flavour which brings both a sweet and savoury note. These crisps have been produced with great finesse: from the preparation of the thin skin-on slices, to the frying and to the added seasoning so that all the ingredients are working in harmony to produce a great tasting crisp that really has the cheese and onion taste. O'Donnells Sweet chilli crisps: "Deep golden crisps, with a chilli hue, cut to an even thickness from unpeeled potatoes. Crisp and crunchy to eat with a gentle chilli hit leaving a spicy warmth in the mouth. Not at all oily in flavour or mouthfeel." "Attractive and neat looking crisps. Thin and crispy! A clear sweet chili flavour with a good level of heat that cut through the sweetness. Very fresh and moreish crisps!"

To celebrate our 10 year anniversary, our O'Donnells hand cooked crisp range has been updated with a great new look. We have applied new designs to all of our great flavours and updated our logo on our packs to make it more prominent on the front of pack. To mark this important 10 year milestone, we have added our celebratory anniversary ribbon to the front of our packs. As our O’Donnells hand cooked crisps have won so many awards over the last 10 years, we have also added the most recent award logos to the front of each pack. Keep an eye out in store for our new packs, especially our Sweet Chilli which has had a PINK makeover but it’s still the same great taste inside!