Young Co Tipperary farmer Ed O’Donnell has created Ireland’s first authentic artisan hand-cooked crisps, O’Donnells Artisan Crisps, which are to be distributed through SuperValu stores from 24 May…
In making the crisps O’Donnell is using his own home-grown potatoes but also sourcing the very best Irish flavours he can find.
A seventh generation farmer, O’Donnell is currently working on his family farm in Kilsheelan, Co Tipperary, where the O’Donnells have been farming since the 1700s. He studied in England and after graduation spent the next number of years working in the agricultural industry in America (undertaking an epic 2,000 mile harvest across the country), Spain and England.
On his return to home O’Donnell was struck by the increased challenges the farm was facing, which prompted him to look at innovative ways to create additional revenue for the family business. His love of farming, background in agriculture and strong belief in his Irish crisp concept resulted in the birth of O’Donnells Artisan Crisps.
The last two years have been spent researching the market, sourcing unique flavours for the brand, developing packaging and creating a brand which is now ready for launch.
O’Donnells Artisan Crisps will initially be available in a 50g bag and come in two flavours;
- Sea Salt & Irish Cider Vinegar Flavour - using sea salt and vinegar cider from The Apple Farm in Tipperary (where apples are harvested to produce apple juice and cider vinegar)
- Mature Irish Cheese & Red Onion Flavour– Mount Callan cheddar cheese (from Co Clare) and Irish red onion.
The hand-cooked crisps are completely natural with no artificial colours or flavours and with no GM ingredients used. The product does not contain MSG. They are cooked in 100pc sunflower oil.